Digital Marketing

2020 - 2021 Full Project Slide Decks

Digital Marketing Strategy

For PT Company Airrosti - geographic location is no limit! With recent opportunities through a partnership with Crossfit, we cover a Digital strategy to improve OKRs based on web traffic visits by strategizing how to improve CTR of email campaigns, engagement patterns with Facebook and performance of Google Ads.

Our Work

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Social Media Strategy

Hippo Home Insurance takes a proactive approach to protecting your home by providing customers with Smart Home devices while also helping them to identify and solve small issues before they become BIG claims.
With this Social Media Strategy overview, we guide Hippo through some of the most effective strategies to improve brand awareness and build authority in the Home Insurance world.

Content Marketing

Humanic Inc. was struggling with appearing to be a legitimate business. Competing with the larger, more generalized payroll companies, brand image simply did not exist. This content marketing strategy reviews ways Humanic could build content, increasing traffic to the website and engaging visitors with video content from their local city of San Antonio, Texas.

Digital Analytics

Digital Creative Institute brainstormed a great in-between option to their full year apprenticeship - Bootcamps! However, inspecting the analytics tuned us into a tiny data-whisper hinting that there were some issues and complications with sign-ups and site navigation.

Marketing Automation

Humanic Global was working to expand their email list, and we had to come up with a clever way to reach our clients indirectly through our partner's newsletter to try and extend our reach for our Informational Webinar series.

06 Agile Marketing

The Woodlawn Theatre was awarded a $75,000 grant for Covid-19 relief based on their work and impact in their San Antonio Community. In an effort to make up the lost revenue from the mandatory cancellation of their highest-grossing shows, our team built a high-impact Digital Marketing Campaign to generate donations from patrons. Our team studied and began organizing the agile efforts of this plan through the Scrum method of project management.

SEO - Search Engine Optimization

Utilizing SEO, I preformed an Audit on our company website and built an Search Engine Optimization strategy to best fit out current online marketing efforts. The audit uncovered telling results from page speed insights, target keywords, on-page SEO improvements for easy web-crawling and proper indexing of our International Payroll page.

Website Proposal

Our company had no website presence when I came on-board, and that was a major problem! After collecting desires and a good understanding of why we want to have a website, the next steps were building the website. The linked Web Proposal focuses on Developing website copy with audience in mind, defining our brand strategy and plans to effectively build our online presence from the ground up.