Content & Campaigns

If you scroll no further, please come away with this one piece of awareness: Content marketing is important.

There seems to be a lot of resistance when topics of SEO, Content and Campaign strategies are discussed at various tables.

The thing is, in ranking your site and really reaching your goals of having an undeniable online presence, CONTENT IS KING.

Content is the answer to your audience's questions - no matter what stage they are in.

There is no fast-track - You have to create a strategy to build content that answers questions within the stages of awareness, interest, desire before you can depend on your marketing to result in an action and a screaming fanbase of brand-promoting advocates.

Supplying answers to the questions of your audience is essential in building trust before a viewer has even tried your product. Trust-building is a smart investment for any company - you not only connect with customers, but you can more effectively generate leads and improve your conversion rate.

The key is to create relevant, high-quality, consistent content. The next steps are determining exactly what that means for your brand and company goals.

My Sample Works

The Arnold Center: The Why Behind the Content and Campaign

One of the first steps of Content creation is determining what you're going to create and WHY. This video goes over the "We Are" Campaign made out for The Arnold Center of Michigan, specializing in improving inclusion in their community. Heavily aimed on highlighting their social enterprise programs, while also putting a human touch behind their efforts.

Humanic: TOF content enhancing work-culture and Globalization

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The "Un-mute Yourself" Campaign was built with a focus on helping permanent and hybrid WFH employees and organizations maintain their moral and work culture during an unforeseen transition!

This focused topics of this campaign:

How to effectively stay connected to your peers
Maintaining and improving work culture
Unintended consequences of the hybrid work model
Dual state employees (States in dispute)
Tax changes and reporting requirements
Telecommuting benefits and risks to companies and communities
Managing teams with remote, hybrid and in-person memebers
Invasion of privacy in the workplace
Improving barriers to collaboration

Remember the top of that funnel? The un-mute yourself campaign is a highly relatable situation for your general person in business. LinkedIn audiences connect on this challenge and ask questions on how to improve it - all we did was build it into the content that would be valuable in our audiences to help build that Awareness in the beginning stages of building our online presence.